Columbia’s insurance technology and services network, formerly known as iTs|SC, has completed a rebranding effort in response to the growing opportunities within the industry and the renewal of the network’s vision. At the heart of the organization’s rebranding is a name change to its.Cola and an update to the organization’s logo.

To coincide with the new brand, the network is has announced the launch of their newly designed website at

The new site features access to essential information. The site will help inform and connect individuals to local insurance technology and service providers, help them make decisions about their careers, find upcoming events, and stay up-to-date on the latest news about the companies within the industry.

The its.Cola website is a place that brings together Columbia’s insurance cluster of companies into one site. The region is home to a network of insurance providers such as Blue Cross Blue Shield of SC, Colonial Life, and Aflac, and technology providers such as Duck Creek and Capgemini, and brokerages such as McGriff Insurance Services.

Its.Cola’s new website will be updated on a regular basis with news of events, regulatory changes, essential information, and industry milestones.

Visitors are encouraged to explore the website at

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