OUR PURPOSE
Linc. Inc. owns and operates four printed newspapers and online news sites in the Columbia metro market.
The New Irmo News
The Northeast News
The Cayce-West Columbia News
The Lake Murray News
The GPS Triangle News
All five printed papers are established, (averaging 20 years each), WEEKLY community newspapers, that are “Hyper Local” in content, serves the needs of the respective communities, with local distribution in each area. The newspapers focus on “building community” among our readers and in the Midlands.
DISTRIBUTION
8,000 copies of each newspaper (32,000 copies in total) are distributed every Thursday and Friday to more than 1600 locations in Richland and Lexington Counties. Distribution locations include various businesses, chambers of commerce, restaurants, doctor’s offices, gas stations and waiting rooms around the Midlands.
DEADLINES
Advertising deadlines are as follows:
Display Ads………………………………………… 5pm Monday, 4 days prior
Classified Ads……………………………………. 5pm Monday, 4 days prior
Preprinted Inserts………………………………. 5pm Friday, 7 days prior
ADVERTISING POLICY
Publisher maintains the right to accept or reject any advertisement. Publisher has the right to change rates upon 30 days written notice. If exercised, the advertiser may cancel advertising scheduled prior to the change. Advertiser assumes liability for content of advertising and claims therefrom against the publisher.
ADVERTISING AGENCIES
All advertising rates are gross.
NON-PROFIT RATES
A 10% rate discount applies to ads placed by charities, churches, and other nonprofit organizations.
WEB ADVERTISING
Banner ads are available on most of the pages on our website. Please contact us for pricing, sizes, etc. The four online sites are supported through multiple platforms of social media and have developed over 25,000 followers. The unique visitors count for all sites is reaching over 10,000per month and growing. The online sites were established in March of 2014 and only went “Live” in July of 2014.
PAYMENT POLICY
All payments are due with advertising. A 5% cash discount will be granted when payment is received prior to the advertising deadline. Payment is due 30 days after invoicing for organizations who have established credit with Linc, Inc. After 30 days a 2.5% monthly finance charge will be added to unpaid balances.